Back to the Future in B2B Sales

Great chatting with Alex McNaughten on the basics, the foundations of good selling.
Mastering the basics of selling are as important as the basics in any field of life. The military still does basic training. Elite athletes master the basics and even go back to the basics when they lose their way.
If you want a long, successful career in sales, don’t be distracted by the latest sales fad, the latest ‘shiny new thing’. Master the basics. Adopt the latest techniques and technology that is appropriate and adapt it to how you sell.

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