Focus on the Client’s Outcome, Not Your Product

Chatting with the great Phil Gerbyshak on how B2B sales mastery can be delivered in an ingenious, engaging and hugely entertaining way. In The Wentworth prospect that’s just what Jeff Clulow, John Smibert and I have done. We do a deep dive into some of the key messages in his book and discuss why stories sell – and teaches sales – in ways data might never do.

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