In sales today, having the ‘gift of the gab’ doesn’t mean what it used to…to be able to fast-talk a prospect into buying something, whether it was good for them or not.
Today, successful B2B salespeople need to be competent storytellers.
Using stories to teach had been around for thousands of years, and it is very effective. Just think of the stories you heard as a kid and how well you remember the context, if not every word.
Jewels Nistico is a master storyteller and through his business Storyteller Marketing helps businesses win more business through stories.
It was so great to be able to share my thoughts on why storytelling is so important to salespeople and why we wrote The Wentworth Prospect as a novel (a story).
Jewels and I dug into how stories can be applied at different stages of the #salesprocess, how #salesleaders can help their team build a story library and why salespeople these days need to be #sensemakers.
Watch the full podcast here.