In this podcast interview with Park Howell, we discuss an aspect of The Wentworth Prospect that is critical to your success in complex B2B sales; the six archetypes you’ll come across in nearly every sale you undertake.
If you can understand their behaviors then you can unlock the key in determining what makes them tick, how you can work effectively with them and recognize their genuine influence within their organization to persuade them to ‘sell themselves’ on your offering.
When you identify their archetype, then you’ll know which stories to tell that’ll move them to action.
Click here to listen to the full podcast.
