I’ve had enormous respect for David Brock‘s approach to sales for many years. It was an honour to be interviewed by him, along with my co-authors Jeff Clulow and John Smibert on our book, The Wentworth Prospect.
In this discussion, Dave gets us to dig deep on why we chose to write a sales book as a novel, how the characters show what happens in the real world of complex selling and how applying a solid sales process and methodology helps you navigate the personalities and politics we all encounter.
Click here to see the full interview.
